Social media marketing is a primary part of every company’s growth nowadays. Brands can’t keep in touch with customers, build relationships, and sell effectively without using social channels like Facebook, Instagram, Twitter, and others. In turn, these channels are constantly developing their internal processes and making everything more straightforward. While you can succeed through an excellent SEO strategy, paid ads, and email marketing, social media remains one of the most powerful strategies to give customers exclusive experiences.
This small guide will discuss three powerful ways to level up your social media strategy and attract more followers.
Three tips for growing your social media audience
Once you research and understand your audience, it’s time to implement steps for a better social media strategy. And here’s how to do it.
- Optimize your social profiles
Your business profile is the first page your target audience will see, so making it look as professional as possible is essential. Start with a good picture that represents your brand or its logo. Usually, these are professionally-taken pictures or made by a graphic designer. Make sure to keep this image consistent on all channels so that your followers can resonate with your brand better.
Additionally, improve your bio and ‘About us’ section on Facebook, Instagram, and other channels. This will help you get found more easily and let your audience know exactly what your business does. Recently, it’s become a great practice to include your website link if you have one, which also affects your site’s traffic in the long term.
- Discover the best time to post
You may think this is not a critical step because everyone is always online. However, it’s essential to understand what you show to your audience during certain hours or specific days of the week, etc. Mostly, this depends on your industry and how your audience wants to interact with your brand online. You can use your overall marketing research to understand your buyer persona and act accordingly. For example if you offer route optimization software overall research help you understand your buyer persona.
Later, as you’re more active on social media, post consistently, and have a solid follower base, you can use the insights from different channels to see things such as when your audience is the most active. Based on this data, you can create the perfect social media calendar and the exact hours during which you should post. In addition, you can also use various tools for such analysis and metrics tracking.
- Engage with your followers
People use social media for communication purposes. They can contact their friends, family, colleagues, and other people. Recently, social media has become a tool for businesses to communicate with customers, whether you offer remote online notary services or something elsew,this is an excellent opportunity to grow your audience. Make sure to respond to comments, share relevant articles, and answer any questions your followers may have. This shows that you’re engaged with them and want to start a conversation instead of being all promotional.
In the meantime, you can also integrate Facebook chatbots, for example, to automate the process of repetitive conversation and customer support. Engaging with your followers makes your brand look more humanized and approachable, so work on building relationships.
If you plan to build a successful business through social media, you’ll need to build a loyal customer base which can be done with the steps mentioned above. Remember that it’s all about good branding, being active, and engaging with your followers.